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In-Store Bakeries Can Offer More Sugar-Free Products, Thanks To Improved Ingredients

March 27, 2013: 12:00 AM EST
Though in-store bakeries say sales of no-sugar baked goods are rising steadily, the revenue is small compared to other bakery items. Most stores don’t really pay much attention to the category. But one store in Wooster, Ohio, says it is responding to the increased demand for sugar-free baked goods among health-conscious shoppers. Buehler Food Markets offers a variety of sugar-free products beyond cookies and pies. Pound cakes are the best seller at the store because they come in a variety of flavors. A key reason for increased sales is improved taste, thanks to better quality ingredients. Manufacturers are using natural sweeteners, and combinations of sweeteners and starches, that have improved taste, crumb, texture and mouth-feel.
Edward M. Lee , "Make no-sugar bakery sales successful", Modern Baking, March 27, 2013, © Penton Media, Inc
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