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Indian Brewery Debuts Non-alcoholic Radler

October 12, 2018: 12:00 AM EST
United Breweries Limited (UBL) of Bengaluru, India, is expanding into the non-alcoholic beverage market with the introduction of segment with the launch of malt-based Kingfisher Radler in Ahmedabad, Gujarat. The target market, according to the company, is health-conscious, young adults looking for an alternative to alcohol. A radler, like its cousin the shandy, is traditionally a blend of beer and either fruit juice or a carbonated soft drink. UBL will distribute the new product across outlets carrying soft drinks through its new distribution network for non-alcoholic beverages. 
"United Breweries forays into non-alcoholic beverage segment", The Economic Times, October 12, 2018, © Bennett, Coleman & Co. Ltd.
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