Innovation Based On An Understanding Of Changing Buying Patterns Could Boost Food Industry

Just-food.com writer Katy Askew notes in an overview of the state of the food industry that 2013 will be a tough year for food manufacturers everywhere. “Downbeat” consumers are keeping sales weak in developed markets and putting pressure on pricing. Marketers have a significant challenge persuading shoppers to “part with their heard-earned bucks”. But food companies do have a tool at their disposal – innovation driven by an understanding of changing consumer eating and buying patterns – that can help turn things around. The trick is to show consumers that brands and products offer real value – not just a lower price. Successful companies will be able to identify and fill the complex mix of emerging consumer demands.