IRI Lists Most Successful 2016 CPG Product Debuts

A new report from market researcher IRI lists the consumer packaged goods launches in 2016 that proved to be the big winners out of thousands. The analysis found that eight of ten of the top-ranking products came from small and medium-size manufacturers. They accounted for 64 percent of IRI’s Pacesetter dollar sales. The 200 bestsellers accounted for $5.8 billion. Brand leaders tended to stick to three key principles of innovation – namely, prevention, personalization and “pizzazz.” Quick summary: top ten food and beverage brands: DairyPure, Dunkin' Donuts K-Cups, Not Your Father's Root Beer; non-food brands Flonase, Gillette Fusion ProShield, Garnier SkinActive; and C-store brands: DairyPure, Red Bull Summer Edition, and Quest Bar. [ Dairy Pure products, image credit: © Dean Foods  ]