IRI Sees Opportunities For CPG Marketers In Changing U.S. Family Eating Habits

Americans who eat on-the-go now comprise 21 percent of the U.S. population, according to researcher Information Resources, Inc., a statistic that reflects the decline of the daily family dinner. The new class of eaters – dubbed “opportunists" by IRI – grab food and drink at any time during the day, and don’t really distinguish between snacks and meals. IRI says opportunist  eaters are a $90 billion market and CPG marketers need to look “beyond the confines of the retail store”, rethink the competitive landscape, and view all eating and drinking occasions as opportunities to engage shoppers and “win share of stomach”.