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Irish Company Builds A European Market For Its Hemp Seeds

June 25, 2012: 07:20 PM EST
Hemp seeds from a different – non-smokeable – variety of the cannabis plant are rich in omega-3 fatty acids and protein, according to Virginia Health Food, a seven-year-old company in Cork, Ireland. The firm is catering to Europe’s growing demand for the seeds, which can now be purchased in supermarkets and added to breakfast cereals, bread and other foods. The founder of the company sourced seeds from independent growers and developed six products initially. She designed the packaging and hired a firm in Ireland to mill the seeds and package them under contract. The company now has 12 products, though the seed-based ones are the most popular. Flax seed products account for close to 80 percent of sales.
Trish Dromey, "From little seeds big business grows", Irish Examiner, June 25, 2012, © Examiner Publications (Cork) Limited
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