Kellogg Cereals, Snacks To Be Free Of Synthetic Ingredients By 2019

Breakfast cereal giant Kellogg will phase out all artificial colors and flavors in its products by 2019. Paul Norman, president of the North American division of the company, told investors it has been working to remove artificial colors and flavors from its cereal and snack bar lines, and from the Eggo frozen foods as well. Half of Kellogg’s North American products are made without artificial flavors, he said, while 75 percent are made without artificial colors. Over the past year, the company has also introduced reduced-sugar Fruit Loops and Apple Jacks, and a line of mueslis and granolas with simpler ingredients.