Kellogg Unveils Line Of Snacks, Cereals With More Natural Ingredients

Noting that it is listening to American consumers, Kellogg’s has unveiled several new versions of its breakfast cereals and snacks -- and expanded offerings under the Special K brand -- that contain simpler, wholesome, “recognizable ingredients.” Besides new varieties of Raisin Bran, “mash-up” Pop-Tarts with soda flavors (Crush Orange and A&W Root Beer), and new flavors of Cheez-It crackers, the products include granola and a new “crustless” breakfast quiche. One serving of microwaveable Special K Crustless Quiches provides 10 to 11 grams of protein in three flavors with eggs, chopped vegetables, quinoa and cheese. The company’s new snack bars contain no artificial flavors, colors or sweeteners. Also new: Eggo waffles with real berries and steel cut oats, Special K crackers with quinoa, and Morningstar sausages with quinoa and oats.