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Kellogg’s Expands Low-Cal Snack Line

January 15, 2015: 12:00 AM EST
Beset by softening sales in its breakfast cereals line, Kellogg’s continues to expand its snack offerings that use the cereals as a foundation. The company recently introduced two 100-calorie snacks that are cousins of its Special K cereals. Special K Chewy Snack Bars are made with “chocolaty chunks”, salted pretzels, real fruit pieces, chewy rolled oats and rice crisps. Special K Brownies, with three grams of fiber, are made with real cocoa, “chocolaty” or caramel chips, and topped with “chocolaty fudge”.
"Special K Unveils New Chewy Snack Bars And Brownies For Smart And Delicious Snacking", News release, Kellogg's, January 15, 2015, © Kellogg Co.
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