Key Trends That Will Dominate The Food And Beverage World Of 2014

Supermarket Guru Phil Lempert predicts that ten trends will dominate the food and beverage world in 2014.The underlying current of the trends is the ever-changing relationship of health-conscious consumers with merchants, brands and food generally. At the top of the trend list is the emergence of the “IndieWoman”: a “major food influencer”. There are 31 million of them and they spend $50 billion a year on food and beverages. They are aged 27 and older, live alone, have no kids, are active socially, concerned about career growth and love to shop. Other trends focus on healthy snacking, loyalty to brands involved in social causes, reliance on smartphones when grocery shopping, etc.