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Kind Expands Into Fruit Bite Market With Premium, All-Fruit Products

August 22, 2017: 12:00 AM EST
Snack bar company Kind LLC is entering the $2.3 billion fruit snacks market with gummy fruit bites containing no added sugar. As established food companies have struggled to grow, Kind has managed to ride the healthful snacks wave using natural ingredients and transparent packaging to $1 billion in annual sales. Kind’s fruit bites are made with real fruit – apples, strawberries, pineapples and mangoes – and only fruit. No other ingredients are listed on the packages. The products will be available nationally in coming weeks at the premium price of $4.99 a box. General Mills is the category leader, controlling about 21 percent of the market. [Image Credit: © Kind ]
Craig Giammona, "Kind Targets Big Food's Sugary Fruit Snacks in New Product Push", Bloomberg, August 22, 2017, © Bloomberg Finance L.P.
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