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Kraft Goes Natural With Mac & Cheese Colors, Flavors

April 20, 2015: 12:00 AM EST
Kraft announced that beginning in January 2016 its original Mac & Cheese product sold in the U.S. will be dye-free and contain no artificial preservatives. Instead of synthetic dyes, the company will use paprika, annatto and turmeric to provide the familiar golden color. Another version of the product, Kraft Mac & Cheese Boxed Shapes, already sold in the U.S., contains no artificial flavors, preservatives or synthetic colors. The company says it took a while to introduce the new versions because they wanted to be sure there was no change in flavor. Kraft acted after an online petition gathered 365,000 signatures.
"Kraft Mac & Cheese shedding the dyes", Associated Press, Yahoo!, April 20, 2015, © The Associated Press
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