We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Kraft Goes Natural With Mac & Cheese Colors, Flavors

April 20, 2015: 12:00 AM EST
Kraft announced that beginning in January 2016 its original Mac & Cheese product sold in the U.S. will be dye-free and contain no artificial preservatives. Instead of synthetic dyes, the company will use paprika, annatto and turmeric to provide the familiar golden color. Another version of the product, Kraft Mac & Cheese Boxed Shapes, already sold in the U.S., contains no artificial flavors, preservatives or synthetic colors. The company says it took a while to introduce the new versions because they wanted to be sure there was no change in flavor. Kraft acted after an online petition gathered 365,000 signatures.
"Kraft Mac & Cheese shedding the dyes", Associated Press, Yahoo!, April 20, 2015, © The Associated Press
Bodily Needs
Simpler Food
New Ways of Eating
Flavors & Colors
Natural & Organic
Preservatives & Acidulants
North America
United States of America
Companies, Organizations
Products & Brands
Developed by Yuri Ingultsov Software Lab.