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Lacking FDA Input, Food Companies May Have To Live With Court Definitions Of “Natural”

June 18, 2012: 08:27 PM EST
As lawsuits pile up, we may be entering an era when claims of ”natural” and “all natural” on food packages begin to disappear, or at least be more tightly defined. Unlike the term “organic,” which is defined and regulated by the FDA, “natural” has been applied by food companies to a wide range of products, more as a marketing ploy than as an accurate descriptor of ingredients. But a rash of lawsuits against companies like Tropicana orange juice, Ben & Jerry’s ice cream, SunChips, Tostitos, and Kellogg’s Kashi line may change all that. Meanwhile, the FDA apparently has no plans to define “natural:” it continues to urge the food industry to be “truthful and not misleading” when using the claim.
Caroline Scott-Thomas , "Another week, another class action: Has 'all-natural' become too risky a claim?", Food Navigator, June 18, 2012, © William Reed Business Media
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