We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Lawsuit Accuses Kellogg Of Marketing “Whole Grain” Crackers Made With White Flour

May 19, 2016: 12:00 AM EST
Consumer watchdog Center for Science in the Public Interest (CSPI) has filed a federal lawsuit accusing Kellogg of allegedly falsely advertising a variety of its Cheez-It snack crackers as made with “Whole Grain.” CSPI said the crackers are actually made from refined white flour, not whole grain as claimed on the package. Whole Grain Cheez-It crackers “are nearly identical nutritionally to the Original version of Cheez-Its, providing a negligible one gram of fiber,” CSPI said. The plaintiffs are asking the court for injunctive relief to prevent Kellogg “from continuing to engage in deceptive marketing of Cheez-Its.”
"Lawsuit Targets Cheez-It “Whole Grain” Crackers, Which are Mostly Made of Refined White Flour", News release, Center for Science in the Public Interest, May 19, 2016, © Center for Science in the Public Interest
Advice & Policy
Simpler Food
North America
United States of America
Companies, Organizations
Legal, Legislation, Regulation, Policy
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.