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Lil Bucks Hopes To Raise Big Bucks To Keep Snack Business Growing

January 5, 2021: 12:00 AM EST
The Chicago-based granola alternative startup has launched a crowdfunding initiative to supplement money raised from founder Emily Griffith’s friends and family. The company sells bagged sprouted buckwheat crunch and adaptogenic buckwheat clusters that are gluten-free, non-GMO and have five grams of fiber per serving. The products come in several flavors, like matcha and cacao, and are designed to be incorporated into breakfasts and snacks. Griffith has raised $265,000 from friends and family to fund Lil Bucks, and recently launched a Republic crowdfunding campaign that has raised more than $14,000 of a $25,000 goal. Griffith also said she plans to raise traditional venture capital funding in the future. "We're trying to take a path that gets us to $1 million in revenue in the fastest and most efficient way possible," Griffith said. Lil Bucks products are available online and at more than 160 stores nationwide, including Whole Foods Market, Foxtrot, and Erewhon.
Katherine Davis, "Food startup Lil Bucks is making granola alternatives from 'superfood' buckwheat", Chicago Business Journal (Chicago, IL), January 05, 2021, © American City Business Journals
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