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McDonald’s Admits Candy-Flavored Broccoli Was A Flop With Kids

November 14, 2014: 12:00 AM EST
McDonald’s has acknowledged that it tested – unsuccessfully -- bubble gum-flavored broccoli for kids. Flavor is apparently not the only problem kids have with the vegetable, according to the company, which is under pressure to make its kids menu more healthful as it also seeks to revive sales. A company spokesman would not disclose how the gum flavor was added to the broccoli, nor would it say if it was trying other ways to make vegetables more attractive to children. "We're always looking at new food innovations and recipes that will appeal to our customers."
Aimee Picchi, "Why McDonald's created bubble gum-flavored broccoli", CBS News, November 14, 2014, © CBS Interactive Inc.
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