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McDonald’s Cleans Up Its McNuggets Recipe

April 27, 2016: 12:00 AM EST
McDonald’s, which has acknowledged it failed to keep up with America’s changing food preferences, is turning over a new leaf. The company announced it is testing a reformulated Chicken McNuggets – without artificial preservatives – in restaurants in the Pacific Northwest. The company has not revealed details of the new recipe, but did say it is “simpler” and will please parents. The company’s sagging sales have picked up recently, thanks in part to its all-day breakfast strategy, but also to price hikes and to shuttering of underperforming restaurants. It did not say whether customer visits had picked up as well. The company hopes to launch the new McNuggets recipe in time for the Summer Olympics,
Peter Frost, "McDonald's plans to launch 'cleaner' Chicken McNuggets", Crain’s Chicago Business, April 27, 2016, © Crain Communication, Inc.
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