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McDonald’s Hopes Mini-Pastries Will Give A Jolt To Its Breakfast Business

March 10, 2014: 12:00 AM EST
McDonald’s is testing a small pastry that it hopes will give its breakfast and snack time business a badly-needed shot in the arm. McCafé Petite Pastries are freshly baked layers of dough made with butter and either raspberry (110 calories) or cinnamon (160 calories) cream cheese filling. The pastries are priced at $1.99 for two, or $1.29 with a drink. They “fit nicely’ in the breakfast and snack time “dayparts”, growing time slots for fast-food chains. McDonald’s and other companies have felt competitive pressure from Starbucks and others that serve their own breakfast and snack foods. The result is a need to expand the menu and be more creative to boost sales.
Katherine Poythress, "Can pastries boost McDonald's breakfast sales?", The San Diego Union-Tribune , March 10, 2014, © The San Diego Union-Tribune, LLC. An MLIM LLC Company
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