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McDonald’s Unveils More Nutritious Menu Options

September 26, 2013: 12:00 AM EST
McDonald’s announced it is adding healthier meal options on menus in 20 of its largest markets as it acknowledges the changing tastes of American consumers. The company, which is also looking to expand its customer base, said it would stop marketing less nutritious offerings to children, and would offer more fruits and vegetables on the adult-oriented selections. The 20 markets account for about 85 percent of sales, domestically and overseas. The company’s goal is to attract health-conscious consumers with meals that are lower in fat, salt or sugar content than its traditional burger-and-fries options.
Stephanie Strom, "With Tastes Growing Healthier, McDonald’s Aims to Adapt Its Menu", The New York Times, September 26, 2013, © The New York Times Company
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