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Menu Innovation At Wendy’s Includes A Fresh Look At Bread

June 28, 2012: 07:15 PM EST
Dublin, Ohio-based fast food chain Wendy’s plans to revamp its menu with some bread-related innovations that include artisan buns and chicken flatbread sandwiches. The company’s bakery is testing some interesting new creations, among them cheddar-topped jalapeno buns and pretzel rolls that might some day envelop its burger and chicken offerings. "Grilled chicken on a burger bun is yesterday's news," Gerard Lewis, senior vice president of culinary innovation, told a recent gathering of stock analysts at its headquarters.
Dan Eaton, "Wendy’s prepping new menu items, focusing on better breads", Columbus Business First, June 28, 2012, © American City Business Journals
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