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Most Popular New Grocery Products Are High-Carb Comfort Foods

September 21, 2014: 12:00 AM EST
A rating service that gauges the popularity of newly-introduced items on grocery store shelves finds that high-carb comfort foods are grabbing a lot of attention. This despite reports that Americans are increasingly rejecting carb-rich processed foods in favor of “cleaner” foods. UStamp’s Instant.ly Shelf Score Index ranks Eggo’s blueberry cobbler waffle at No. 1, tied with a new artisanal bread mix from Pillsbury, while DiGiorno’s new Design a Pizza product came in at No. 3.  “Interestingly,” says uStamp’s CEO, “in addition to being comfort foods, two of the top three products this month also require some degree of preparation by the consumer.”
Melissa Hoffmann, "These Top New Supermarket Products Show How Much We Love Carbs ", AdWeek, September 21, 2014, © Adweek
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