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Mustard’s Growing Stature In The Condiment World

July 4, 2014: 12:00 AM EST
Mustard, a spicy sauce known to the ancient Romans and to cultures worldwide, is today's trendy condiment. Industry researchers report that U.S. sales of mustard brands hit $508 million in 2012, an 11 percent rise over five years. Though cousin ketchup still leads the spicy sauce market – $743 million in 2012 – mustard is positioned to grow in popularity. It is global, low in calories, available in a wide variety of brands and flavors, and versatile, spicing up an array of foods, from pretzels to hot dogs to roast beef, etc.  “Mustard is the new butter, the new mayo,” says one chef and restaurateur.
Charles Passy, "The yellow commodity hotter than gold", Report, MarketWatch, Inc. , July 04, 2014, © MarketWatch, Inc.
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