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Natural – i.e., Grain Free – Pet Food Products Are Driving The Market

November 20, 2013: 12:00 AM EST
American pet owners are buying into the idea that the healthiest pet foods are more “natural”: high in protein and contain few or no grains, according to research by GfK, and they are willing to pay a 45 percent price premium for the products. It’s a trend that pet foods companies are paying close attention to, because feeding Fluffy and Rover is a multi-billion dollar business. Grain-free pet foods totaled $1.7 billion in sales over the past year; about a third of all new pet items introduced each month are grain-free. The number of grain-free pet products has grown 33 percent, to over 3,500 on shelves today, about 2,300 for dogs, versus roughly 1,200 for cats.
"Grain-Free Pet Food Sales Grew 28% Year over Year in US Pet Outlets – GfK Data", News release, GfK Data, November 20, 2013, © GfK Data
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