We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Natural – i.e., Grain Free – Pet Food Products Are Driving The Market

November 20, 2013: 12:00 AM EST
American pet owners are buying into the idea that the healthiest pet foods are more “natural”: high in protein and contain few or no grains, according to research by GfK, and they are willing to pay a 45 percent price premium for the products. It’s a trend that pet foods companies are paying close attention to, because feeding Fluffy and Rover is a multi-billion dollar business. Grain-free pet foods totaled $1.7 billion in sales over the past year; about a third of all new pet items introduced each month are grain-free. The number of grain-free pet products has grown 33 percent, to over 3,500 on shelves today, about 2,300 for dogs, versus roughly 1,200 for cats.
"Grain-Free Pet Food Sales Grew 28% Year over Year in US Pet Outlets – GfK Data", News release, GfK Data, November 20, 2013, © GfK Data
Cereals & Bakery
Proteins, non-dairy
Whole Grains
North America
United States of America
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.