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February 28, 2019: 12:00 AM EST
American shoppers are overwhelmingly – 73 percent – concerned about food and beverage packaging claims, according to a recent survey. The top claim is low sugar (tied with low sodium), with 35 percent of survey respondents identifying it as significant. The second significant claim is no artificial ingredients Beverage formulators are exploring the use of sugar with other sweetening ingredients or creative combinations of other naturally sweet ingredients, such as steviol glycosides, juices, flavors, and taste modulators. Among the companies and brands experimenting with natural sweeteners are: Blossom Water (Mass.), using natural fruit, flower essences, and stevia; Petal (Chicago) sparkling water, sweetened with organic agave and sugar; Teatulia (Denver) organic Tea Soda, brewed with fruits, herbs, and sugar; and Bitter Love (Maine), whose shelf-stable, RTS beverage is sweetened with fruit juice, and contains a blend of ashwagandha root, gentian, artichoke, and artemisia plant extracts.
Donna Berry, "Navigating natural sweetener solutions in beverages", Food Business News, February 28, 2019, © SOSLAND PUBLISHING COMPANY
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