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Nestle Expands Its Line of Ready-To-Drink Teas

March 18, 2017: 12:00 AM EST
Nestlé Waters North America is delivering on its consumer research-based strategy to reformulate and revamp its Nestea bottled products, packaging, and marketing strategy. The company says the repositioning – adding, for example, fruit-flavored and “real-brewed” bottled versions to its powdered instant teas – will improve its profile in the 4.5 billion ready-to-drink tea category. The new bottled teas are also clean-label: no high fructose corn syrup, artificial colors or flavors, or GMO ingredients. They are sweetened with sugar and stevia extract, and contain only water, tea, rooibos plant and citric acid. They teas are packaged in transparent bottles with wider mouths and easier “grippability.” [ Image credit: © Nestlé Waters NA ]
"The New Nestea Hits Retail Shelves in the US", News release, Nestlé Waters NA, March 18, 2017, © Nestlé Waters NA
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