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New Breakfast Cereal Rich In Protein, Fiber And Antioxidants “Challenges” The Cereal Industry

July 22, 2013: 12:00 AM EST
ViSalus has introduced a high-protein, high-fiber breakfast cereal that “challenges” cereals high in sugar, fat and salt. Vi Crunch cereal servings contain 12 grams of protein, five grams of prebiotic fiber, vitamins, minerals, antioxidants (from grape seeds and rosemary extract) and only three grams of sugar. The company says it is challenging the breakfast cereal industry “by offering a nutritionally dense cereal that tastes great without ingredients that have a detrimental impact on human health."
"ViSalus® Puts The "Real" In Cereal With Vi Crunch™ Protein Super Cereal And Vi Crunch™ Fusions Flavor Toppings", News release, ViSalus, July 22, 2013, © ViSalus
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