We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New British Venture Offers Chilled Cake Mixes With Top Quality Ingredients

November 9, 2012: 12:00 AM EST
A British baking entrepreneur has taken a relatively old concept – readymade cake mixes – and added a new twist. Known in the U.K. as the “Queen of Puddings,” Helen Colley’s new venture puts “real kitchen cupboard ingredients” – free-range eggs, patisserie flour and real butter – into a chilled package that also includes a baking pan and icing. Home bakers simply mix everything and pop into the oven. The Half-Baked Cake Company's first products include Scrumptious Chocolate and Lemon and Lime Drizzle, priced at £5 ($7.95), and available in the chilled food aisles at Booths and Tesco stores.
"Our Helen’s latest half-baked idea!", Clitheroe Advertiser and Times, November 09, 2012, © Johnston Publishing Ltd.
New Products
Cereals & Bakery
United Kingdom
Companies, Organizations
Innovation & New Ideas
Products & Brands
Developed by Yuri Ingultsov Software Lab.