We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New Coca-Cola Life Fits Today’s Health And Wellness Trend

November 21, 2014: 12:00 AM EST
Coca-Cola believes the health and wellness trend is a permanent phenomenon that is having a profound effect on consumers, and consequently on food and beverage companies. Coca-Cola North America President J. Alexander M. Douglas told analysts recently that Americans want fresh and natural food. The company’s new reduced-calorie soft drink, Coca-Cola Life, fits well with that trend. Its formula “tastes great” right now, but is evolving and will eventually have even fewer calories and better flavor. Douglas said the company will keep working on it until “it’s the perfect Coca-Cola for people who are looking for more natural ingredients and natural positioning”.
Eric Schroeder, "Health and wellness trend tees up opportunity for Coca-Cola", Food Business News, November 21, 2014, © SOSLAND PUBLISHING CO.
Sugars & Sweeteners
Companies, Organizations
Market News
Developed by Yuri Ingultsov Software Lab.