New Foodservice Company Tackles A Tough Problem: Providing Healthy – And Tasty – School Meals

Nearly everyone – school administrators, Michele Obama, nutritionists, the U.S. Congress, etc. – agrees that school lunches need to be healthier. Kids themselves are apparently okay with healthy as long as it’s also tasty, and that has been a problem. Entering this $16 billion market is a new school meals company – Revolution Foods – determined to provide healthy choices using locally produced foods that kids would eat because they taste good. The company develops its meals with the help of kids, using tastings, focus groups and constant feedback. Revolution, which is not yet profitable, recently won a contract to provide meals to 114 schools in San Francisco, and the number of children choosing to eat the company’s offerings leaped 12 percent.