New Generation Of Cake Mixes Says “No Thanks” To Fake Ingredients

As bake mix companies retool their stale, stodgy recipes to replace artificial ingredients with more natural stuff, young baking entrepreneurs are rushing to meet the demand from health-conscious Millennials for recognizable all-natural and organic ingredients. One of these entrepreneurs is Sarah Jones Garibaldi, whose Miss Jones Baking Company is playing the David to giants like Betty Crocker, Duncan Hines and Pillsbury. Her five products – two cake mixes, a brownie mix and vanilla and chocolate frosting – debuted in grocery stores last November, and the company is struggling to meet demand. Garibaldi says the concerns about synthetic cake mix ingredients are not just a health issue. More Millennial diners simply prefer not to “waste precious calories on mediocre food.”