We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New Generation Of Cake Mixes Says “No Thanks” To Fake Ingredients

January 21, 2016: 12:00 AM EST
As bake mix companies retool their stale, stodgy recipes to replace artificial ingredients with more natural stuff, young baking entrepreneurs are rushing to meet the demand from health-conscious Millennials for recognizable all-natural and organic ingredients. One of these entrepreneurs is Sarah Jones Garibaldi, whose Miss Jones Baking Company is playing the David to giants like Betty Crocker, Duncan Hines and Pillsbury. Her five products – two cake mixes, a brownie mix and vanilla and chocolate frosting – debuted in grocery stores last November, and the company is struggling to meet demand. Garibaldi says the concerns about synthetic cake mix ingredients are not just a health issue. More Millennial diners simply prefer not to “waste precious calories on mediocre food.”
Hadley Malcolm, "Millennial-focused all-natural baking line battling Betty Crocker", USA Today, January 21, 2016, © USA TODAY, a division of Gannett Satellite Information Network, LLC
Advice & Policy
Simpler Food
New Products
New Ways of Eating
Cereals & Bakery
Natural & Organic
Trend Research & Commentary
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.