New Kashi Breakfast Products Are Suited To Emerging Consumer Food Preferences

Kellogg-owned Kashi has introduced a couple of new breakfast cereals that tie in with its strategic focus on health and sustainability and dovetail with the latest consumer food trends. The company believes its “Overnight Muesli” and “Organic Promise Sweet Potato Sunshine” will appeal to shoppers who are into “scratch cooking” – the new muesli has to soak overnight to be eaten – and trends toward tradition and authenticity. That means that “good” food is less processed, more natural, traditional and old fashioned. A Mintel analyst said cereals companies have been trying to revive sales by using unusual grains, like quinoa and chia. Of Kashi’s sweet potato-based product, the analyst says, “Why not veggies, too?”