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New Product Launches Featuring Nootropic Ingredients Are On The Rise

May 19, 2020: 12:00 AM EST
Functional beverage product launches with cognitive enhancing nootropic ingredients are on the rise: between 2015 and 2019 the average annual growth of such launches was 70 percent. In fact, according to Innova, physical and mental health are now equally important to consumers. Among those launches is the new line of “BioTactical Drinks” from U.S.-based Yuno. The drinks, made with more than 100 natural superfood ingredients, are designed to be mixed and matched to promote energy, focus, memory retention, relaxation and improve sleep. The blends available at launch are Energy, Focus, Memory, Uplift, Zen and Dream. Other nootropic and mood-boosting beverage launches include: Koios, Ami Wellness, which targets pain relief for women, and mood33, a line of hemp-infused herbal teas that contain organic, full-spectrum hemp extract. [Image Credit: © Yuno/PR Newswire Association LLC.]
Kristiana Lalou, "Personalized neuro enhancements: Yuno launches beverages range to boost energy, focus and memory", Nutrition Insight, May 19, 2020, © CNS Media BV
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