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New Special K Snacks Try To Strike A Balance Between Sensible And Decadent

July 10, 2012: 06:12 PM EST
The Special K brand (Kellogg) continues to position itself as a weight management tool for women with its new line of Special K snacks. The products are targeted at women who “play tug-of-war between the need for a sensible snack and cravings” for sweets. The brand has added Special K Pop Corn Chips and Pastry Crisps (Chocolaty Delight and Brown Sugar Cinnamon) to its popular Special K Cracker Chips. The company said it is also re-launching Special K Protein cereal to meet the demands of consumers looking for protein and “to feel full longer”.
"From Flavors to Pop Culture, Hot Trends and Insights Drive New Products From Kellogg", News release, Kellogg Co., July 10, 2012, © Kellogg Co.
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