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Novel Middle Eastern Cereal Product Gains Momentum In Health Food World

July 20, 2012: 12:00 AM EST
Trending upward in popularity among health food enthusiasts is a Middle Eastern cereal product being touted as the new quinoa. “Super-nutritious” freekeh is durum wheat harvested when the grains are still young and green. Freekah’s smoky, nutty flavor comes from the processing technique: still-moist kernels are set on fire, roasted, and rubbed against one another. Freekeh has more protein than couscous and white rice, and four times as much fiber. One drawback? Freekah is not gluten-free.
Carrie Murphy, "What The Hell is Freekeh? The New Trendy (and Healthy!) Grain", Blisstree, July 20, 2012, © Alloy Digital
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