We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Novel Middle Eastern Cereal Product Gains Momentum In Health Food World

July 20, 2012: 12:00 AM EST
Trending upward in popularity among health food enthusiasts is a Middle Eastern cereal product being touted as the new quinoa. “Super-nutritious” freekeh is durum wheat harvested when the grains are still young and green. Freekah’s smoky, nutty flavor comes from the processing technique: still-moist kernels are set on fire, roasted, and rubbed against one another. Freekeh has more protein than couscous and white rice, and four times as much fiber. One drawback? Freekah is not gluten-free.
Carrie Murphy, "What The Hell is Freekeh? The New Trendy (and Healthy!) Grain", Blisstree, July 20, 2012, © Alloy Digital
Domains
FOOD TRENDS
Ingredients
Cereals & Bakery
Natural & Organic
Whole Grains
Geographies
Worldwide
North America
EMEA
United States of America
Middle East- Africa
Categories
Market News
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.