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Ohio Baker Gets Help With Plans To Market And Distribute His “Schnecken”

December 6, 2012: 12:00 AM EST
An Ohio bakery owner believed his great-grandfather’s recipe for the sticky sweet bun known as schnecken – German for “snails” because of the shape – could find an audience beyond the town of Madeira, if only he could figure out how to do packaging and marketing. That help is now on the way: Armin Hack and his co-owner wife recently won a regional Ohio food development contest, the prize for which is a year’s worth of technical product development and marketing support. That support includes access to a commercially licensed kitchen, as well as help with marketing, nutrition information, testing product shelf life and tweaking recipes to create stability.
Polly Campbell, "Frieda's schnecken could expand", Cincinnati.com, December 06, 2012, © news.cincinnati.com
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