Ohio Baker Gets Help With Plans To Market And Distribute His “Schnecken”

An Ohio bakery owner believed his great-grandfather’s recipe for the sticky sweet bun known as schnecken – German for “snails” because of the shape – could find an audience beyond the town of Madeira, if only he could figure out how to do packaging and marketing. That help is now on the way: Armin Hack and his co-owner wife recently won a regional Ohio food development contest, the prize for which is a year’s worth of technical product development and marketing support. That support includes access to a commercially licensed kitchen, as well as help with marketing, nutrition information, testing product shelf life and tweaking recipes to create stability.