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Older Food Shoppers Want Convenience In The Products They Buy

August 12, 2014: 12:00 AM EST
Market researcher Canadean says a growing number of older consumers are looking for convenience in the foods and other products they buy. In response, food companies are redesigning packages to make them easier for older people with less wrist and hand strength to open. Snack nut maker Emerald, for example, addresses the needs of older shoppers by offering products that are not only high in protein, but also easier to open and thus “fully accessible to its target audience”, according to a Canadean analyst. More than 17 percent of older consumers are now motivated by the need for convenience when shopping for food.
"Older consumers are seeking convenience in food", Report, Canadean, August 12, 2014, © Canadean Ltd. Part of Progressive Digital Media Group Plc
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