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One Cereal Brand Gives General Mills Food Scientists A Bowlful Of Problems

April 19, 2016: 12:00 AM EST
Food scientists at General Mills – which has promised to rid its cereal line of artificial flavors and colors – have succeeded with all but one brand. Turns out the marshmallows in Lucky Charms – blue moons, rainbows, pink hearts, yellow hourglasses and neon leprechaun hats – present a sticky problem. Each color change modifies the total flavor experience of a bowl of the cereal. The scientists have tested dozens and dozens of flavor and color combinations, so far with no luck. As food writer Chase Purdy notes, “The subtlety of Lucky Charms makes the task of achieving vibrant colors with muted flavor all the more challenging.”
Chase Purdy, "The scientists trying to rid Lucky Charms of artificial colors are baffled by the marshmallows", Quartz, April 19, 2016, © Quartz
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