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Online Marketing Gambit Hopes To Build Fan Loyalty, Sell More Paninis

October 24, 2012: 12:00 AM EST
A fast-casual restaurant serving hand-crafted, grilled-to-order paninis in 14 states and the District of Columbia launched an innovative, social media marketing program linking the grill marks on its sandwiches to their customers’  “grill,” or smile. The month-long “Show Us Your Grill” contest conducted by the Corner Bakery Café encourages customers to submit photos of themselves holding their panini next to their smiling faces. Fans on Facebook will vote for their favorite photos, and the winner will get a free panini each week for a year. There will be additional winners in several other categories, including Panini Face – the face made every time “you lay eyes on a panini”.
"Corner Bakery Cafe Wants to See Your 'Grill' ", PRNewswire, October 24, 2012, © PR Newswire Association LLC
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