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Online Organic Food Company Offers Internet Shopping, Home Delivery

April 28, 2014: 12:00 AM EST
Entrepreneurs in the burgeoning online food delivery business admit their stores won’t totally replace the brick-and-mortar variety. But, they say, online stores will succeed because they offer more options for shoppers. The man who runs Door to Door Organics – the shop online plus home delivery operation will reach $40 million in sales this year – says people still need to run to the grocery store for things, but they won’t spend as much time there. Chad Arnold sees millennials as the target market because they already buy a lot online – “why not food”? The company operates in five states, but serves ten, offering locally-sourced organic meat, dairy and fresh produce. The free-delivery, no customer commitment formula is working very well so far.
Elaine Watson, "Door to Door Organics: Millennials are buying pretty much everything else online. Why not food?", Food Navigator-USA, April 28, 2014, © William Reed Business Media SAS
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