We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Only A Quarter Of Restaurant Customers In The US Say They Order Healthy Menu Items, NPD Reports

August 6, 2013: 12:00 AM EST
In the United States, only 24 percent of consumers say they eat healthy food when they dine out, while over half of foodservice customers say they eat healthy at home, according to market research firm The NPD Group. Data from the report “Healthy at Food Service —Consumer Expectations Put in Perspective” revealed that despite the increase in number of restaurants offering healthier menu items or providing nutritional and calories information, consumers still see dining out as a time for indulging. That includes eating less healthy food. Top reasons cited by consumers for not eating healthy at restaurants include their desire to eat what they want to eat, not paying attention to health-related issues when ordering, and not having to watch what they eat.
"Over Half of Foodservice Consumers Eat Healthy at Home, But Only One-Quarter Do at Restaurants, Reports NPD", NPD , August 06, 2013, © The NPD Group, Inc.
Bodily Needs
North America
United States of America
Market News
Developed by Yuri Ingultsov Software Lab.