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Organic, Healthy Food Gaining A Toehold Among The Under-30 Crowd

January 10, 2014: 12:00 AM EST
Recent surveys have found that adults under 30 – and even teenagers – are increasingly attracted to healthier foods, including organic. Companies are interested in trends like this because they signal what the food-purchasing future may hold, i.e., if kids like organic now, they will carry that preference into adulthood. A Piper Jaffray & Co. survey found that teens increasingly choose organic food options: 39 percent said they eat  organics versus just 33 percent two years ago. A survey by Jeffries and AlixPartners in 2013 found that 58 percent of adults born between 1982 and 2001 (millennials) were willing to pay more to buy natural or organic food products, compared to only 43 percent of baby boomers.
Rick Montgomery, "More young people turn to organic foods", postcrescent.com , January 10, 2014, © postcrescent.com/Gannett
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