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Oscar Mayer Wieners Now Free Of Dubious Ingredients

May 1, 2017: 12:00 AM EST
Food giant Kraft Heinz announced that after listening to customers and “going to great lengths,” its Oscar Mayer Hot Dog brand is now free of processed meat by-products, added nitrates and nitrites, and artificial preservatives. The company also announced a summer ad campaign – a “massive summer mission” – touting a cleaner product with the same taste and the same price. Besides TV, print, digital, social and PR support, the ad campaign will feature six Wienermobiles, including one water-borne in New York Harbor, spreading the news across the country, visiting remote towns, including in Alaska. [Image Credit: © Oscar Mayer Co. ]
"The Oscar Mayer Brand’s Most Iconic Product Undergoes Major Quality Improvements for the Love of Hot Dogs", News release, Kraft Heinz, May 01, 2017, © Kraft Heinz
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