Oscar Mayer Wieners Now Free Of Dubious Ingredients

Food giant Kraft Heinz announced that after listening to customers and “going to great lengths,” its Oscar Mayer Hot Dog brand is now free of processed meat by-products, added nitrates and nitrites, and artificial preservatives. The company also announced a summer ad campaign – a “massive summer mission” – touting a cleaner product with the same taste and the same price. Besides TV, print, digital, social and PR support, the ad campaign will feature six Wienermobiles, including one water-borne in New York Harbor, spreading the news across the country, visiting remote towns, including in Alaska. [Image Credit: © Oscar Mayer Co. ]