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Pastry Shops -- And Shoppers -- Are Paying Closer Attention To Ingredients

November 18, 2014: 12:00 AM EST
A key trend in pastry retailing is consumer curiosity about what goes into products and a growing demand for more natural, even locally-sourced, ingredients. Pastry buyers are also willing to try more unusual flavors and formulations. Some bakeries say they have experienced an uptick in sales this year, mainly because of their greater attention to the quality of the ingredients. An Ohio bakery, for example, says it uses only locally-sourced eggs, real butter instead of shortening, and premium chocolate. “The flavor really comes through when you use ingredients like that."
Mark Hamstra, "Try some, buy some: Sampling new tasty pastries", Supermarket News, November 18, 2014, © Penton
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