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PepsiCo Adapts To Changes In Consumer Beverage Preferences

April 26, 2017: 12:00 AM EST
In a “challenging” food and beverage industry sales environment, PepsiCo has resorted to raising beverage prices to buoy volumes as it adapts to evolving consumer preferences. Despite the price hikes, beverage sales were level in the first fiscal quarter. The company’s strategy now is to emphasize products it calls “guilt-free,” including diet sodas and snacks with less sodium and saturated fat. It is also banking heavily on LIFEWTR, its entry into the booming premium bottled-water category. The brand competes with Coca-Cola Co.’s smartwater. Hopes are also high for a new line of unsweetened teas. A PepsiCo spokesman said the company plans “to have great products … where the consumer wants to go.” [Image Credit: © PepsiCo ]
Joshua Jamerson, "Pepsi Says Pricing Lifts Results", The Wall Street Journal, April 26, 2017, © Dow Jones & Company, Inc.
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