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"Personalized" U.K. Breakfasts Increasingly Feature Added Fruits And Nuts

August 27, 2015: 12:00 AM EST
British breakfast eaters are into customizing their morning meal, as more and more are adding fruits, seeds, and nuts to their cereal, yogurt and other foods, or are purchasing products that already contain those ingredients. According to Kantar Worldpanel research, consumption of fruits and nuts grew nearly 10 percent last year. Fruit was eaten in 2.2 billion breakfasts in 2014, a rise of 8.9 percent, while nuts were eaten in 116 million breakfasts, a rise of 221.1 percent. Food companies are helping to fuel the trend. A Weetabix “Weetabuddies” ad campaign targeted at kids touted healthy fruit ingredients. Ads for Alpro’s Simply Plain yogurt boasted of the product’s “infinite” topping possibilities, including fruits and nuts.
Amy North, "Fruit, nuts and seeds benefit from DIY breakfast boom", The Grocer, August 27, 2015, © William Reed Business Media Ltd
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