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Plant-Based Impossible Burger Is Best Alternative To Beef So Far

July 28, 2017: 12:00 AM EST
A Silicon Valley start-up is developing plant-based meat alternatives that cook and taste like red meat rather than bean-based or other vegetable alternatives. The mission of Impossible Foods dovetails neatly with consumer dietary trends that focus on eating more fruits, vegetables, grains and herbs, and reducing or avoiding animal protein. Products like the Impossible Burger, offered in more than 30 U.S. restaurants, contain water, textured wheat protein, coconut oil, potato protein, natural flavors, leghemoglobin (soy), yeast extract, salt, soy protein isolate, various vitamins, etc.  Mintel analysts visited Andrea’s in Las Vegas to taste-test three Impossible Burger sliders with Asian condiments and sauces. The verdict? It was not quite undetectable as a beef substitute, but was the “closest alternative” tasted so far. [Image Credit: © Impossible Foods ]
"Taste Test: Does Impossible Burger Bring New ‘Power To The Plants?’", Blog entry, Mintel, July 28, 2017, © Mintel Group Ltd.
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