PowerBar Unveils Clean-Label Protein Products

Energy snack company PowerBar has launched a line of “clean” protein bars and drinks. They contain no artificial sweeteners, colors, or flavors, but deliver 2,000 mg. of sugar plus a stevia-based no-calorie sweetener and “high quality” whey protein. The 70-calorie clean whey protein drink is made with 15 g. of whey protein and seven other ingredients, but no sugar. A company representative said the new clean whey product line “is just another step in our journey to become more transparent.”