Pretzel Bread Continues To Make Inroads In The Fast Food Business

Pretzel bread is the fastest growing – up 36 percent from 2011 to 2012 – restaurant sandwich bread in the U.S., according to market researcher Dataessential. It’s no surprise, then, that Blimpie has added the product as a permanent option to its menu. Blimpie, started serving pretzel bread in 2009, and now joins Wendy’s Subway, Red Robin, and others in adding the “classic taste steeped in American tradition” as mainstays to their menus. QSRweb, which monitors fast-food restaurants, says one of the big culinary trends to emerge in 2013 is new styles of bread.