Protein Is An Uncontroversial Ingredient, But Issues Remain For Manufacturers

The high-protein content trend continues unabated, as more and more drinks and foods make the claim -- a relatively safe one. Unlike fats, carbohydrates, sugars, and salt, protein remains unscathed by health criticisms. But food and beverage manufacturers still need to be aware of a few things. For one, the main source of protein in the diet varies from country to country: dairy products, for example in Australia, and baked goods in Mexico. Two other concerns are at play. Manufacturers might want to use vegetable proteins to deflect the sustainability issue. And adding protein to some products -- confectionery, ice cream and baked goods loaded with sugar and fat – might invite the “healthwash” criticism.