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Protein Trend Means Sales Boost For Powder, Bar Makers

May 31, 2012: 09:07 AM EST
America’s demand for protein is surging, thanks to a torrent of advice from physical trainers, diet gurus and weight-loss plans; that means big business for makers of protein powders, shakes and energy bars. The boost in protein demand is also benefiting retail grocers, whose shelves are now packed with protein products, replacing space once stocked with high-fiber and low-fat products. The irony is that, even without the protein powders and bars, Americans already eat plenty of protein, experts say. A diet survey from 2007-2008 shows “men and women commonly consuming more protein than needed, sometimes by a third or more,” the AP reports.
Michael Hill, "Beyond meat: Americans preoccupied with protein", BusinessWeek, May 31, 2012, via Associated Press, © The Associated Press
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